This project began with a vague but ambitious brief from the Director: a fashion film shot against the raw, elegant backdrop of Iceland. While the visual goal was "polished and elegant," the narrative structure was still open for interpretation.

Although the concept of dividing the film into seven chapters existed, the thematic connective tissue was missing. The challenge was to transform stunning location footage into a cohesive, conceptual story.

I took the lead on the film’s conceptual framework during the post-production phase:

  • Thematic Development: I developed the underlying themes and concepts for each of the seven chapters, giving the film a purposeful arc beyond just "beautiful scenery."

  • Music Curation: I selected a specific sonic palette to act as the emotional heartbeat of the film. These reference tracks were so integral to the vibe that they served as the primary blueprint for the final original score.

  • Editorial Liberties: By taking creative initiative with the edit, I bridged the gap between the Director’s initial vision and a finished, high-concept fashion piece.

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Hank Goodness

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As told by Lego